Adrienne SmithWhat Does a Communications Coordinator Do?
Communications coordinators oversee the creation of promotional materials to build and develop a brand identity. They primarily work in an administrative role and provide support in areas such as marketing, advertising, and media relations. Communications coordinators create and expand on a brand’s story.
Communications Coordinator Job Overview
In the communications coordinator role, you will work closely with various departments in the company to bolster marketing efforts. You need to stay up-to-date with the latest marketing trends to interpret customer behavior and suggest strategies to increase brand awareness. Success in this role will be demonstrated by effectively delivering the company’s message to the public and the media to drive brand loyalty.
Communications Coordinator Job Responsibilities and Duties
- Develops and implements marketing campaigns
- Plans communications strategies
- Monitors social media and online platforms
- Ensures all promotional materials comply with the company’s standards and strategies
- Prepares reports and forecasts by analyzing sales data
- Conducts research on competitors
Communications Coordinator Job Requirements
- Minimum 2 in marketing, communications, or related role
- Outstanding written, communication, and editing skills
- Time-management and organizational skills
- Proficient in MS Office, web analytics, and various social media applications
- Knowledge of SEO/SEM campaigns and marketing software such as customer relationship management and content management systems
- Bachelor’s degree in Marketing or equivalent
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