Adrienne SmithWhat Does a Brand Strategist Do?
Brand strategists build, develop, and modify a company’s differentiation strategy. They use insights drawn from consumer, market, and internally-sourced data to position a brand in the marketplace. Brand strategists also collaborate with creative teams to align strategy and implement marketing plans.
Brand Strategist Job Overview
In the brand strategist role, you will spearhead consumer insight research and report your findings on key trends. You will create compelling stories that share the brand’s ideals, aspirations, and features to entice consumers to purchase products. Success in this position will be demonstrated by your ability to communicate the brand’s story, which will result in increased sales and customer growth.
Brand Strategist Job Responsibilities and Duties
- Measures KPIs that are relevant to marketing and sales efforts
- Ensures that branding is consistent throughout all online and offline media channels
- Conducts market and competitive research to determine brand positioning, as well as competitor strengths and weaknesses
- Analyzes market trends to stay up-to-date with current developments
- Performs internal SWOT analysis
- Leads idea generation and brainstorming sessions
Brand Strategist Job Requirements
- Bachelor’s degree in Marketing, Business Management, or related field
- Prior experience in brand strategy, brand management, or marketing roles is preferred
- Excellent project management skills
- Great presentation skills
- Proficient with MS Office
- Comfortable with handling data
- Creative thinker
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