Adrienne SmithWhat Does an Advertising Manager Do?
Advertising managers increase brand-awareness by handling all the advertising efforts of an organization. They lead teams to develop brand-specific promotional campaigns including radio, television, and print ads. They strive to maximize the public exposure and interest of client and company products and services.
Advertising Manager Job Overview
In the advertising manager role, you will team up with art directors, brand ambassadors, sales agents, and marketing officers to develop and implement ad campaigns. Creativity and knowledge of pop culture are key traits for this position. Success in this role is measured by the ROI of ad campaigns and the growth of sales revenue and profit.
Advertising Manager Job Responsibilities and Duties
- Leads the design team and delivers promotional campaigns
- Ensures alignment with the company’s brand strategy
- Collaborates with various teams to determine which products and services to advertise
- Ensures advertisements convey the company’s values and aspirations
- Monitors advertising key performance indicators (KPIs)
- Identifies areas of improvement and develops a strategy to drive cost-efficient lead generation
Advertising Manager Job Requirements
- At least 5 years of experience in the same field; management experience is a plus
- Creative and deep understanding of pop culture
- Advanced knowledge of Excel and web analytics
- Effective written and verbal communication skills
- Able to handle and execute multiple campaigns
- Bachelor’s degree or equivalent preferred
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