Barry LensonWhat Does a Marketing Manager Do?
Marketing Managers (or Digital Marketing Managers or Digital Marketing Specialists or Marketing Directors) are focused on developing marketing campaigns from ideation to execution. Marketing Managers may be responsible for an array of marketing activities or serve in a more specialized role such as a content marketing manager, product marketing manager, email marketing manager, event marketing manager, social media marketing manager, demand generation manager, etc.
Marketing Manager Job Overview
In the Marketing Manager role, you will be responsible for creating marketing campaigns that drive business results for our target audiences. You will take a data-driven approach, using multiple channels to increase awareness of the company and its solutions and drive actionable interest. The focus of the role will be in brand building and sales enablement across both online and offline tactics.
Success in this role will be demonstrated by delivering high quality marketing deliverables, supporting all sales teams and producing creative solutions to help achieve company goals. Ideal candidates will be self-motivated, creative, have demonstrated marketing success across similar markets, and experienced with modern marketing tools and technologies.
Marketing Manager Job Responsibilities and Duties
- Develop, plan, execute and track high performing marketing campaigns to drive brand awareness and achieve demand generation objectives
- Help marketing team achieve strategic goals and meet KPIs
- Track and analyze the performance of marketing campaigns across email, social, digital, event and other channels
- Run digital campaigns across organic and paid channels, analyzing results and optimizing future efforts
- Create, test and refine product positioning and messaging
- Direct and manage internal and external resources such as designers or agencies
- Monitor all marketing project requirements, deadlines, schedules, dependencies and costs
- Create compelling marketing content (e.g., blog posts, social media posts, collateral, presentations, etc.)
- Research competitive offerings and identify ways to effectively demonstrate company differentiators
- Provide regular status reports to fellow team members and management on marketing projects
- Assist in developing effective company marketing strategies
- Assist in creating and tracking marketing budget
- Stay current with new technologies to improve marketing processes
Marketing Manager Job Requirements
- 3+ years of proven marketing experience
- Excellent verbal and written communication skills; demonstrated strong business writing ability
- Experience in executing campaigns that drove quantitative business results
- Strong analytical, data-driven and testing mindset
- Experience in developing compelling product positioning and messaging
- Experience using marketing automation platforms, CRMs and other related marketing software applications and technologies (e.g. email, online advertising)
- Strong attention to detail
- Excellent organizational and project management skills
- Team player; strong bias towards collaboration
- Experience in copywriting, web design, SEO, online advertising and/or analytics a plus
- Bachelor’s degree in marketing or related field; advanced business degree a plus
- Marketing certification / education preferred
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