SodaStream, the #1 sparkling water brand in volume in the world and the leading brand of Home Sparkling Water Makers, provides a revolutionary and disruptive solution to the carbonated beverages category. SodaStream's products promote health and wellness, and are environmentally friendly, cost-effective, customizable, and fun to use. The products are available at more than 70,000 retail stores across 46 countries. SodaStream was acquired by PepsiCo in 2018 with the aim of leveraging both brands and offering more consumers around the world a healthier as well as environmentally friendly alternative for sparkling water and drinks. SodaStream's headquarters and main production site are located in Israel. We are looking for talented and driven people with different perspectives and experiences to imagine what others haven’t and continue our journey to a world with fewer single-use plastic bottles. To learn more about how SodaStream makes water exciting and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, visit http://www.sodastream.com

We are seeking a strategic, creative, and results-driven Brand Associate Manager to develop and execute marketing strategies that elevate our SodaStream brand in the appliances category. In this role, you will work closely with cross-functional teams (Product, Insights, Digital, etc.) to implement marketing campaigns, grow brand awareness, and enhance customer loyalty.

This role reports to the Appliances Global Category Leader.

Key Responsibilities:

• Define and execute brand strategies for the appliances category, aligning with business goals and customer insights.
• Manage brand positioning, identity, and consistency across all touchpoints and marketing channels with a strong focus on E-commerce (D2C and Amazon).
• Plan, execute, and measure integrated marketing campaigns (digital, traditional, content marketing, and events) to drive brand growth and product awareness.
• Collaborate with the creative and digital teams to create compelling messaging, content, and visuals.
• Optimize campaigns based on performance metrics, consumer insights, and feedback.
• Conduct market research to understand consumer needs, trends, and competitive landscape within the appliances industry.
• Leverage customer data and analytics to inform marketing strategies and product development.
• Track and report on key performance indicators (KPIs) to evaluate the effectiveness of brand marketing initiatives.
• Utilize data to continuously refine marketing strategies, optimize spending, and improve ROI.
• Develop and manage the brand marketing budget, ensuring efficient allocation of resources to achieve strategic goals.



• Bachelor’s degree in Marketing, Business, or related field. 
• 5-8+ years of brand marketing experience, with a strong background in consumer goods, home goods, or Agency.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing, consumer insights, and market research.
• Strong strategic thinking and problem-solving abilities.
• Excellent communication and presentation skills, both written and verbal.
• Excellent English. (Native speakers, advantage)
• Experience managing budgets and timelines.
• Creative mindset with attention to detail.
• Self-motivated and proactive with a passion for innovation and growth.
• Strong leadership capabilities, with the ability to inspire and influence others.
• Ability to thrive in a fast-paced and dynamic environment.